If you have read the previous articles in this series, you should have a pretty good idea of the considerations you need to make before...

Location choices will also reflect your company so it's important to choose wisely. Also, where will your video be shown?

There is much to consider when choosing a production company. Below are a few important points to help you choose the most appropriate

Remember, everyone who appears onscreen is the face of your company. It's important too to consider who you're aiming your video at.

It's important to consider the time of year you want to film in relation to when you want your information to be released.

What you want to say in your video and how you say it is probably the most important consideration prior to filming your corporate videos.

What do you wish to say and convey in your video. What do you wish to show and, importantly, what do you NOT wish to say and show?

You have decided you wish or need to employ video as part of your marketing mix - But why?

OK so you need a business video now but wait. There are important questions you need to answer before you invite the cameras in.

Video is no longer a “nice-to-have” marketing commodity. It’s a powerful and essential part of a company’s online marketing strategy.